PENGARUH SIKAP DAN NIAT BELI TERHADA KEPUTUSAN UNTUK MEMBERI DI RESTORAN PANDAN VILLAGE

Widhi Umardhani Basuki Putra

Abstract


This study aims to find answers to the problems that have been formulated previously, namely a) to find out whether there is a simultaneous influence between attitudes and purchase intentions on purchasing decisions in Pandan Village Surabaya Restaurant, b) to find out whether there is a partial influence between attitude and intention buy against purchasing decisions at Pandan Village Surabaya Restaurant, 3) to find out which of the buying attitudes and intentions has a dominant influence on purchasing decisions at Pandan Village Surabaya Restaurant. The results of this study concluded that the resulting Fcount was 4.585 with p-value (sig) of 0.015 less than 5% attitude variable (X1) and buying intention (X2) simultaneously had a significant effect on the purchase decision variable (Y). The results of the t test show that the attitude variable (X1) partially has no significant effect on purchasing decisions (Y), because the p-value or significant level produced is more than 5%, which is equal to 0.902. While the variable purchase intention (X2) partially has a significant effect on purchasing decisions (Y), because the p-value or significant level produced is less than 5%, which is equal to 0.004. So partially only the purchase intention variable (X2) has a significant effect on purchasing decisions (Y). So the buying intention factor (X2) is more dominant in purchasing decisions at Pandan Village Surabaya Restaurant, compared to attitude variable (X1).


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